![]() It could be a core product that stands next to Search, Gmail, and Docs, acting as a key part of Google’s suite of services. Hangouts is more than just a way for Google to take on SMS. ![]() At the new “One Google,” major projects require deep collaboration across multiple teams. The story of Google Hangouts’ fractured development and eventual launch reveals quite a bit about how the company is changing from a place where tiny projects are initiated at random into one that’s being forced to organize and coordinate across products. It’s a fusion of Google’s strengths in cloud computing, search, and mobile. ![]() It spans Android, iOS, Chrome, and Gmail. Since then, Google’s fragmented messaging story has become Google’s behind-the-times messaging story with apps as diverse as iMessage, WhatsApp, and Facebook Messenger grabbing both the spotlight and the market share.īut today, the wait is over as Google introduces a new messaging platform it’s calling Hangouts. What he didn’t say was that Google had already been working on a solution for a year, and that the results of those efforts were still a year away. “I think we've done an incredibly poor job of servicing our users here.” ![]() When faced with a question about Google’s fragmented communication tools, director of real-time communications Nikhyl Singhal responded quickly and honestly, as if he’d prepared for the question. Google announced the Nexus Q, an exercise in over-produced gadgetry meant to stream music to your home theatre system.Īway from the spectacle, during a quiet “ fireside chat” for a product that was not receiving any major updates, Google admitted it had a serious messaging problem - or rather, a messaging app problem. Developers lined up to receive not one, but four free devices costing $300 or more. Skydivers equipped with futuristic glasses live-broadcasted their descent into the Moscone Center in downtown San Francisco during last year’s Google I/O. ![]()
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